Midtown Toronto Door-to-Door Campaign

Yonge-Eglinton / St Clair Corridor
March 12, 2026 10 targets (9 prospects + 1 partner) ~2.5-3 hours walking
0 / 8 visited
Connecting...

📋 Scorecard

CompanyFitCloudContactsStatus

Lead with the main CloudExpat platform ($497-$2,997/mo tiers). ACDC is too early for this audience.

⭐ Tier 1 — Priority Targets

1 Lillio (HiMama) AWS

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What
SaaS childcare management — lesson planning, child development docs, family comms, tuition payments. ~10,000 customers.
Address
1920 Yonge St, Toronto
Size
~100 employees, ~$15M revenue. Series B ($56M, Nov 2021, Bain Capital).
Cloud
AWS confirmed. E2E encryption, encryption at rest. Stack: Ruby on Rails, React, GraphQL.
Why #1
Largest confirmed cloud user. $15M revenue = likely $20-50K/mo AWS. Post-Series B, no new funding, recent layoffs — cost optimization should resonate.

KEY CONTACTS

  • Ron Spreeuwenberg — Co-Founder & CEO
  • Alana Frome — Co-Founder, President & CTO
  • Ryan Levenberg — COO & CFO (controls budget)
Ask for: Ryan Levenberg (CFO) or Alana Frome (CTO)
Risk: Frequent layoffs in 2025, leadership turnover. May lack bandwidth or may need to cut costs urgently.
"You're running a 10,000-customer SaaS platform on AWS after a Series B — at that stage cloud costs usually grow faster than revenue. We help companies like yours find 20-30% savings without touching reliability. Is Ryan or Alana available?"

2 Crawford Technologies AWS

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What
Enterprise document management & omnichannel comms. 1,800+ enterprise customers (banks, insurers, healthcare). Founded 1995.
Address
60 St Clair Ave E, Suite 1002
Size
~87-160 employees. HQ Toronto + NYC, Denver, Boston, London.
Cloud
AWS confirmed. SaaS doc conversion (Sunrise Enterprise) at hundreds of docs/sec.

KEY CONTACTS

  • Ernie Crawford — President, CEO & Founder
  • Tim Ciceran — VP (IT infrastructure, QA, professional services)
  • Roger Morin — SVP Sales
Ask for: Tim Ciceran first (owns infrastructure). Then Ernie Crawford if receptive.
"You're running document conversion at hundreds of docs per second on AWS — that's serious compute. We typically find 20-30% savings for companies processing at your scale. Is Tim available?"

3 Panorama Software Cloud likely Israeli-founded

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What
Enterprise BI & AI-powered analytics (Panorama Necto). Israeli-founded, Toronto HQ since 2003. Acquired by Top Group 2021.
Address
164 Eglinton Ave E, Suite 400
Size
50-200 employees
Cloud
Likely moderate-to-high. BI/analytics SaaS with data-intensive workloads.

KEY CONTACTS

  • Raphael Sankar — CEO (prev. Corp VP at PMC-Sierra)
  • Maya — Head of R&D and Technical Support
  • Tomer Paz — Head of Product Management
Ask for: Maya or Tomer for technical, Raphael for business case.
Israeli connection: Founded in Israel. Tomer Paz likely Israeli. Natural warm intro — open in Hebrew if opportunity arises. Best ACDC teaser candidate too.
"Analytics platforms typically have spiky compute patterns — batch jobs, dashboard rendering, data pipelines. We help find the right mix of reserved and on-demand to cut waste."

4 Modern Campus AWS NEW

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What
Student lifecycle management SaaS for higher education — CMS, enrollment, student engagement, managed hosting. 1,700+ institutional customers. Providence Equity-backed.
Address
2482 Yonge St, Toronto (on the walking route, right after Tier1CRM)
Size
~335-390 employees, ~$35-70M revenue (private). Formed 2021 from OmniUpdate + Destiny Solutions merger.
Cloud
AWS confirmed. Hosts 800+ institution websites. Load-balanced across multiple data centers with DDoS/WAF. Their hosting product runs entirely on AWS.
Why Tier 1
Largest company on the entire list. $35-70M revenue + 800 hosted websites on AWS = likely $50-150K+/mo cloud spend. Named CTO, CFO, and CEO. Enterprise-grade procurement but Toronto HQ means decision-makers are local.

KEY CONTACTS

  • Jerome Snell — CTO (joined 2024, prev CTO at Parchment/Instructure)
  • Tom Hartenstein — CFO (prev CFO at EVERFI, led acquisition by Blackbaud)
  • Craig Chanoff — CEO (prev exec at Blackboard, Pearson)
Ask for: Jerome Snell (CTO — owns infrastructure decisions) or Tom Hartenstein (CFO — owns cost governance). Phone: (416) 480-0500.
"You're hosting 800+ university websites on AWS with a full SaaS stack — at that scale, cloud waste hides across environments and shared services. We do a read-only savings triage using just your billing metadata. Is Jerome or Tom available for a quick chat?"

🟡 Tier 2 — Worth a Stop

5 ApplyToEducation

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6 Tier1CRM / SS&C Acquisition risk

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📣 Partner Channel

P RHK Consulting Group Referral Partner NEW

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⚪ Tier 3 — Only If Passing By

7 AutoServe1 + ADSTRA + Harris  45-55 St Clair Ave W

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🚶 Walking Route

South-to-north, east-to-west. Total: ~2.5-3 hours.

  1. 1

    Crawford Technologies

    60 St Clair Ave E • Tier 1

  2. 2

    InTouchLink

    22 St Clair Ave E • Tier 2

  3. 3

    AutoServe1 + ADSTRA + Harris

    45-55 St Clair Ave W • Tier 3

  4. 🚶

    Walk north to Eglinton

    ~10 min

  5. 4

    RHK Consulting Partner

    55 Eglinton Ave E • Partner channel

  6. 5

    Panorama Software Israeli-founded

    164 Eglinton Ave E • Tier 1

  7. 6

    ApplyToEducation

    245 Eglinton Ave E • Tier 2

  8. 🚶

    Walk north on Yonge

    ~10 min

  9. 7

    Lillio (HiMama)

    1920 Yonge St • Tier 1

  10. 8

    Tier1CRM / SS&C

    2300 Yonge St • Tier 2

  11. 9

    Modern Campus NEW

    2482 Yonge St • Tier 1 • Biggest target on the list

🤝 Toronto Israeli & Jewish Tech Network

Why this matters: Asaf and Navot are both Israeli. Toronto has an active Jewish/Israeli tech community for warm intros. These are connectors, not direct prospects.

Daniel Warner

Founder, ChaiTech Accelerator

Startup accelerator for Jewish entrepreneurs in Ontario. Directly connected to many founders.

Angle: Highest-value connector. Ask for intros to SaaS founders dealing with cloud cost growth.

Heather Reisman

Founder & CEO, Indigo Books

Active in Jewish community events and startup ecosystem. Speaks at innovation events.

Angle: Long-game. Connected to Toronto venture networks and portfolio companies.

Sam Mizrahi

Founder, Mizrahi Developments

Major Toronto developer. Iranian Jewish parents. Highly connected in business and investment networks.

Angle: Real estate companies increasingly run cloud-heavy ops. His network spans industries.

Noel Biderman

Founder, Ashley Madison

Toronto entrepreneur with strong tech and venture network connections.

Angle: Tech founder who can introduce to CTOs and engineering leaders.

Isadore Sharp

Founder, Four Seasons Hotels

One of Toronto's most influential Jewish business founders. Major philanthropist.

Angle: Long-game. Hospitality runs massive cloud workloads. Philanthropic network is a who's-who.

Panorama Software

Israeli-Founded — Already Prospect #3

Founded in Israel. Tomer Paz likely Israeli. Warmest walk-in on the list.

Angle: Open with Israeli connection. Even a "no" becomes a referral: "Know other Israeli-founded companies dealing with cloud costs?"

💬 Outreach Scripts

The Pilot Offer (use with every prospect)

Lower the barrier from "buy a subscription" to "let us prove value first":

2-week read-only savings triage. We connect to your billing/usage metadata only (no access to workloads or data). You get: top cost drivers, prioritized low-risk action plan, commitment gap analysis, and guardrails to prevent cost creep. If there's nothing to save, we'll tell you in the first call.

This is how you get past "we're not looking for a new vendor right now." Everyone will say yes to free.

Door-to-Door (direct, value-first)

"Hi, I'm [Name] from CloudExpat — we're a local Toronto company. We help mid-size tech companies cut their cloud costs by 20-30%, flat monthly pricing. Is [specific person] available for a quick chat? Happy to just leave my card too."

Follow-Up Email (discovery-first)

"Hi — I'm the founder of CloudExpat, based here in Midtown Toronto. We're building a platform that helps engineering and finance teams better understand and manage cloud infrastructure costs. I'm speaking with a few Toronto tech teams to learn how companies currently handle cloud cost visibility. Would you be open to a short 15-minute conversation?"

LinkedIn Connect Note (300 char limit)

"Hi [Name] — I'm the founder of CloudExpat (Midtown Toronto). [Company] runs a [SaaS platform / data-heavy workload] — would you be open to a quick 15 min chat? We start read-only and focus on billing metadata to find the fastest, lowest-risk savings."

LinkedIn DM (after they accept)

"Thanks for connecting, [Name]. I reached out because [Company] runs [specific workload], and cloud waste often hides across environments and shared services. I'm the founder of CloudExpat. After years as a developer and tech team manager, I built it to close the gap between what SMBs spend on cloud and what providers make easy to manage. If useful, I can do a 15-min call and share the 5 areas we check first (idle resources, right-sizing, storage/transfer, commitment gaps, guardrails). If it's not a fit, I'll say so quickly. Would next week work?"

LinkedIn People Search (2-minute trick)

  1. Open the company LinkedIn page → click People
  2. Search keywords: platform, infrastructure, SRE, DevOps, cloud, FinOps, billing
  3. Pick 2-3 people: one technical owner + one budget sponsor (CFO/VP Eng)

✅ What to Bring

  • Business cards
  • One-pager (flat pricing: $497 / $1,497 / $2,997/mo)
  • Laptop with live demo ready
  • Phone for LinkedIn pull before each office
  • Notepad for follow-up actions